One of the biggest hurdles for many financial advisors getting into video content is the technology itself. People often ask us, “What kind of camera do I need to get? Do I need to hire a professional?” For many of you, the best place to start is with your phone. We know…YouTube is riddled with poor examples of cell phone footage, but there are also some absolutely stunning examples as well.
How do some people nail it while others go so wrong? Sometimes it’s their technique; other times it’s simply the quality of the accessories they use. From our vantage point, we often focus on three big categories. The first is….
If you’re doing video content, the lighting is essential. In this video, we’ll show you three separate setups: studio-quality lighting, inexpensive lighting, and no lighting at all. Your choice here really depends on your budget. The most basic of LED light panels will run you in the neighborhood of $60. If you can swing it, look for a higher-quality LED with a softbox to diffuse it. Lighting (not camera, believe it or not) will make the biggest difference in your final output, so it’s a smart place to invest.
While it’s great to have a standard go-to shot in your office, it’s also nice to take some moving shots from time to time. Whether it’s walking through your office building or strolling through the park, a little variety goes a long ways. If you’re going to do this however, consider investing in a gimbal to help take the shakiness out of your shots.
We want to see more and more advisors creating video content. Demand for video content is growing by leaps and bounds, but there are relatively few advisors getting in on the action. Whether you’re creating content to educate or promote, hopefully both, let your phone be your starting point. And please let us know if we can help!
Ready to step-up your social media game? Consider our Social Media Outsourcing Program…
A social media marketing manager would cost $60,000 a year, plus benefits. We’re only $6,000/year and you don’t even have to invite us to your holiday party.
- We curate the latest and greatest social media content on the web and post regularly on your behalf. We’ll even work with compliance.
- We interact with your clients, COIs, and prospects across your social networking sites. This strategy is all about top-of-mind awareness.
- We run Facebook and Instagram ads designed to drive engagement and capture lead information.
- We leverage LinkedIn to start conversations with prospects on your behalf.
- And much more!