The Art of Selling to the Affluent

$495.00

Get ahead of your competition by developing a complete understanding of today’s affluent; how they think, how they make buying decisions, their likes and dislikes, and how they use social media. You will learn the fundamentals of relationship marketing, discover how to execute high impact activities, and build a business development routine that works. Word-of-mouth influence is a major impact factor with today’s affluent. Activate this positive influence by delivering Ritz Carlton quality service that creates affluent buzz.

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Description

4-Week Webinar Series

Get ahead of your competition by developing a complete understanding of today’s affluent; how they think, how they make buying decisions, their likes and dislikes, and how they use social media. You will learn the fundamentals of relationship marketing, discover how to execute high impact activities, and build a business development routine that works. Word-of-mouth influence is a major impact factor with today’s affluent. Activate this positive influence by delivering Ritz-Carlton quality service that creates affluent buzz.

Deliverables:

  • 4 content-packed sessions
  • Q&A with your hosts: Matt Oechsli, Stephen Boswell, and Kevin Nichols
  • Access to recordings of each session
  • Handouts for each session

Investment:

  • Price: $495
  • Discounted Group Pricing (3+ participants): $1000 down + $100 per person
    • Example: For a group of 5, the cost is $1,500
  • Coaching Clients: Register for no cost through your Oechsli Learning Center account

Agenda:

Session 1: The World of Today’s Affluent

  • The profile of today’s affluent / the affluent mindset shift
  • Going digital with today’s affluent
  • Do’s and Don’ts of Affluent Marketing
  • The 12 Commandments of Affluent Selling

Session 2: The Secrets of “High Impact” Marketing

  • Super 7 Marketing Strategies
  • Proven scripting for sourcing names and arranging personal introductions
  • Intimate events that generate new business
  • Win-win referral alliances

Session 3: Mastering the Relationship Management – Relationship Marketing Nexus

  • Ritz Carlton Service with Fed Ex Efficiency
  • Simple and effective Buzz-Generators
  • Proven routines for getting social with the affluent

Session 4: Affluent Tested Verbiage and Scripting

  • What TO say and what NOT to say – learning the words that work
  • 10 Power Scripts for selling in affluent circles
  • Master the 3Cs of Verbiage: Concise, Conversational, and Confident

Questions? Call us at 1 (800) 883-6582