by Matt Oechsli | @mattoechsli
“I used to think that marketing was one of my strengths,” prefaced Dana as she prepared herself for moment of self-awareness. “But if I’m honest with myself, I don’t think I know how to effectively market our services in today’s world.”
“Dana would set goals and become obsessed with figuring out how to achieve them. It was this obsession that prompted her to become good at marketing. Now, she’s delegated the marketing to our junior advisor, a nice young man, but has only been in the business for three years.”
The Johari Window
- What you know about yourself, and others know about you.
- What is unknown by you, but others know about you (blind spot).
- What you know about yourself, but others don’t know about you (hidden areas).
- What is unknown to you and also unknown to others (unknown areas).
1. Possessing an Open Mind
2. Accepting Honest Feedback
3. Creating a Plan of Action
4. Developing an Accountability System